The Playbook
104 weeks, planned
before week one.
A mission isn't a gap in an athlete's story — it's the second act. The playbook covers all three: what we build before they leave, what your family runs while they serve, and how the comeback gets monetized when they're home.
Phase one · The 60 days before wheels-up
The Bank
Before your athlete reports, we build the reserve that carries the account for two years: 50 to 100 finished pieces, shot and gathered while they're still home.
What goes in the bank: training and gym footage, game film cutdowns from their senior season, the signing-day story, the farewell weekend, family interviews — and the anchor piece: "Why I'm pausing the game for two years." That one travels far beyond Utah, because the decision itself fascinates people.
What your family does: open the camera roll and the game-film folder, and give us two afternoons for the shoot. We handle everything else — editing, tagging, captions, and a two-year schedule.
Phase two · While they serve
The Letters
Your missionary never touches the account. No apps, no passwords, no distraction from the work they were called to do. Your family owns it and posts it; we prepare everything.
Missionaries already write home every week. You forward the letter and the photos you were going to read anyway, and we turn them into the running series their audience follows — the new city, the new language, the companion stories, the small victories. Between letters, banked training and game content keeps the athletic thread alive.
Cadence: two to three posts a week, every week, for the full 18 or 24 months. The algorithm never forgets them, and neither does the audience.
Boundaries we keep: nothing sacred gets commercialized, no companion or investigator appears without permission, and if your mission president prefers a quieter approach, his word wins. Full stop.
Phase three · T-minus 90 days
The Comeback
Ninety days before release, the countdown starts — and this is the arc the whole program was built to reach. The airport homecoming. The first workout back. The "can they still play?" series. The first snap. The comeback is the most watchable story in sports, and this one took faith.
This is also when the deals arrive. Local and regional brands love a returned-missionary athlete — it's their customer's own story. We bring the offers, your family and your advisors review every contract, and nothing gets signed without the deal file being NCAA-disclosure-ready first.
The handoff: when your athlete is home and enrolled, the account goes back to them — bigger than they left it, with a manager if they want one and a clean exit if they don't.
The playbook is ready. Is the call in yet?
The bank gets built before they board.
The single biggest predictor of a strong two years is starting before the farewell. One conversation, no obligation.
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