The Bank
50–100 pieces gathered and shot before wheels-up: training footage, season highlights, the farewell, and the story of why they're pausing the game for two years.
A Wicko Waypoint program · Farmington, Utah
Called to serve.
Called up when
they're home.
Your athlete opens a mission call, and the clock starts on the audience they spent years building. Called Up keeps their story moving through two years of service — run by your family, respectful of their mission — so they land home warmer than they left.
The before and the after
They carry both. So does their story.
The jersey gets folded away and the white shirt comes out — and that trade is the most compelling thing an athlete will ever do on camera. We tell it in both directions: the athlete who left, and the missionary who's coming home to play.
Signed. Committed. And leaving anyway.
Two years. 104 letters. One story.
The leotard waits. The audience doesn't have to.
Eighteen months that make the comeback matter.
Elders serve two years; sisters serve eighteen months. Called Up is built for both — the arc is the same: the call, the letters, the comeback.
How it works
Three phases. Zero missionary effort.
The Letters
Your family owns and runs the account — your missionary never touches it. You forward the weekly letter and photos you already receive; we turn them into the series their audience follows home.
The Comeback
Ninety days out, the countdown starts: the airport, the first workout, the first snap. This is when brands call — and every deal is papered for the NCAA before they suit up.
Built compliant, not patched compliant
Registered. Reviewed. Reported.
NIL for a missionary athlete crosses three rulebooks at once. We built the program on all three — and we'll show you the citations, not just the promises.
Their mission comes first
The account is owned and operated by your family at home, which missionary standards contemplate — missionaries serve; families share. Your missionary never runs or directs it, and your mission president's guidance is always welcome and honored. Missionary Standards for Disciples of Jesus Christ
NCAA-ready deal files
Every third-party deal of $600 or more must be disclosed when your athlete enrolls — retroactively, or they don't play. We keep a complete deal file from day one, at fair market value with a real business purpose, ready for the clearinghouse review before the first practice. House settlement · NCAA Bylaw 22.2.2 · NIL Go / College Sports Commission
Utah-registered athlete agent
Utah law requires anyone sourcing endorsement deals for a student athlete to register with the state. We're registered with the Division of Professional Licensing, our agreements carry the statutory protections, and your family can verify the registration yourself. Utah Code Title 58, Ch. 87 — Revised Uniform Athlete Agents Act
Disclosed, always
Anything sponsored says so. Every paid post carries the required disclosure — protecting your athlete's name, the brand's money, and your family's word. FTC endorsement guides
The terms, in plain numbers
We win when they win. That's it.
$0/mo
While they serve. No retainer during the mission. The letters phase is our investment in the comeback.
15%
On deals we bring. Only on deals Called Up sources. Deals your family finds on your own? Keep every dollar.
100%
Yours, forever. The account, the audience, and every piece of content belong to your athlete. Leave any time with 30 days' notice.
Who's behind this
Built in Farmington. Built for these families.
Called Up is a program of Wicko Waypoint, a Farmington, Utah studio that builds brands and the working software behind them — the campaign, event, and commerce systems behind Davis County institutions and a Best of State–winning $5M fundraising campaign.
We live where the missionary athletes are. We know what the call means to a family, and we know what an audience is worth to an athlete. This program exists because those two things were never supposed to be in conflict.
Every deal is reviewed with your family's own advisors — your accountant, your attorney — before anything is signed. We source; your family decides.
The call is coming. So is the comeback.
Let's talk before they leave.
The content bank gets built before wheels-up — the earlier we talk, the stronger the two years. One conversation, no obligation.
[email protected]